We’re building the biggest gathering of B2B Executives, Digital Publishers, Specialty and Niche Operators, M&A Experts, Private-Equity Firms and Association Media as well as their Marketing And Supply-Chain Partners. Please check back for updates to the schedule. Early bird discounts and BIMS-preferred hotel room rates available now, register today.

Registration opens

Keynote:
An Essential Conversation About The Future Of Events

Live events are either coming back or all the way back. But the virtual format is a permanent new fixture. The technology is evolving and improving fast. Sit in on a conversation with four event executives on where we’re at and what’s coming next. You’ll learn:

  • Whether virtual events represent an inflection or a permanent disruption.
  • Why the live-event format is roaring back.
  • The ways event producers have created environments that are better protected, more controlled, and safe from COVID.
  • How companies are closing the loop between media, events and audience data to create year-round engagement.

Speaker:
Jess Tyler, Senior Vice President, Events and Sales, MJBiz, a division of Emerald
Marian Sandberg, VP/Market Leader at LDI, DSE, XLIVE, Questex

General session:

What Consumer Publishers Can Teach B2B Media, And Vice Versa
Join four CEOs, two from B2B and two from B2C, as they review their respective priorities and business models. Listen in as they compare revenue streams, org structure, content strategies, recurring revenue models, development of marketing tech stacks that help determine how to monetize audience, and more. You’ll learn:

  • How consumer media varies from B2B, and where one should align with the approach of the other.
  • The similarities and differences in how they develop intent data and identity within their audiences.
  • The invaluable view from a different, but related sector of the media industry, including essential KPIs.

Speakers:
Renee Jordan, CEO, Taunton

Coffee break and AMPLIFY Lounge activities

Concurrent sessions:
Breakout 1: Executive Leadership

Talent And DEI And Their Essential Role in Your Growth
As media and marketing evolve, new skills and new perspectives can be the difference between success and stagnation. Broadening your talent outreach and defining diversity as a core element in your internal culture is essential. Plus, your millennial employees—your future—demand nothing less. Join in on a discussion of the powerful impact of a DEI-centric business.

You’ll learn:

  • Why diverging lived experiences are so valuable.
  • How to attract diverse talent to B2B.
  • Why associations and non-profits are much better at diversity, and what we can learn.

Speakers:
Michelle Duke, Chief Diversity Officer, National Association of Broadcasters & President, NAB Leadership Foundation,NAB

 Breakout 2: Rev & Monetization

Content As Product: How Editorial Leaders Are An Often Untapped Source Of Great Ideas
From podcasts to research, and from events to spinoff brands, today’s senior content producers are frequently the best intrapreneurs in the organization. Hear two senior business and content leaders describe their game-changing initiatives. You’ll learn:

  • Why content producers are the leading edge for intelligence in the market.
  • How they convert stories and sources into focus groups and new products.
  • Their success stories, from awards programs to audio and more.

Speakers:
Bibiana Campos-Seijo, Editor-in-Chief and VP of C&EN Media Group, American Chemical Society, Henry Howard, Deputy Director of Media & Communications, The American Legion

 Breakout 3: Tech & Strategy

Diagnosing Your Company’s Strategic Opportunity With Data
Data is a goldmine for media companies, but there’s no one-size-fits-all. The opportunity varies from market to market. There’s no industrywide set of metrics to evaluate success. Hear how to plot out the opportunity from start to finish, including assessing what your market needs and creating a business plan.

You’ll learn:

  • The various kinds of monetizable data.
  • Whether there’s an opportunity to fill a gap.
  • The elements of your business plan, including staffing.

Speakers:
Andy Burt, Managing Director, Head of Content, CFO, Proformative

Interactive roundtables

Closing keynote:

The Future of Work In B2B Media
The pandemic triggered a whole variety of foundational workplace changes. Now, remote work, virtual technologies, the role of office space, the importance of talent and culture, and more, are activated. None of us is sure what’s next. Hear what this esteemed panel says about how media companies need to pivot. You’ll learn:

  • How a remote workforce and other new workplace arrangements will affect your tax, benefit, hiring, promotion and managerial structures.
  • What the Great Resignation meant for the industry.
  • Techniques for preserving a positive, collaborative culture in a dispersed workforce.
  • How to reform your leadership chain and empower your team to drive the business forward.

Speakers:
Nick Schacht,
Chief Global Development Officer,SHRM

Moderator: 
Jim Elliott, Founder, James G. Elliott Co.

 

Schedule

Welcome to BIMS! We look forward to welcoming all attendees, speakers and sponsors onsite at the Wyndham Grand Orlando Resort Bonnet Creek. Check in at registration starts at 12pm. 

All attendees, speakers and sponsors are welcome to the registration desk for important conference materials and updates. 

Start the day off at breakfast with the most important B2B publishing network. 

Welcome remarks and conference kick off! 

CMO Keynote: A 2023 Agenda: What Marketers Expect From B2B Media Partners

It’s always been true that selling starts with listening. But now, in this fast-moving environment altered by technology, lead-generation, privacy concerns and more, that’s more important than ever. Hear a frank message from a big-company CMO on what’s expected from their media partners.

You’ll learn:

    • A marketer’s view of the most important marketing channels now.
    • Media spending’s measurable impact on sales.
    • How publishers stack up against competitors like search and social media.
    • Where sellers need to improve.

Outlook 2023: A CEO Panel
Sit in on a fast-moving discussion where five media-company CEOs lay out their unvarnished perspectives on the macro and micro priorities, opportunities, challenges and impediments in the coming year. You’ll learn:

    • How CEOs are developing talent in non-traditional areas.
    • How the overall economic climate is affecting media companies’ plans.
    • Which technologies are most promising.
      Speakers:

      Tim Hartman, CEO, GovExec
      Chris Ferrell, CEO, Endeavor Business Media
      Elizabeth Green, CEO, Brief Media
      Andy Weber, CEO, Farm Journal Media
      Tim Andrews, CEO, Advertising Specialty Institute
      Gemma Postlethwaite, CEO, Arizent

Deal Making 2023: Who’s Buying, Who’s Selling And Why

2022 was the year of the deal in B2B media, as Endeavor Business Media and GovExec led the buying and Industry Dive sold at a premium price to Informa. And that’s just to name a few. Here, a panel of leading industry investors (and current owners) describe the deal climate, and what’s driving buying and selling in B2B media. You’ll learn:

    • What types of assets are most desirable and why.
    • What’s driving sellers.
    • The role of financial players such as PE firms

Moderator:

Wilma Jordan, Founder and CEO, JEGI CLARITY
Matthew Person, Sr. Director, Corporate Development, IDG, Inc. (IDC & Foundry)
Michael Struble Senior Partner, Investment Committee Member EagleTree Partners IV, V and VI

The B2B Digital Advertising Surge—Will It Continue?

2021 was a record year for digital advertising. 2022 less so. Advances in ad ops, enhanced measurement, more engagement and expanding opportunities in video, audio and commerce been key. In this session, hear what’s needed to keep the boom going. You’ll learn:

    • Where growth came from and specific packages and campaigns that succeeded.
    • Where investments in talent were needed to make the spending surge a reality.
    • How they plan to keep the growth going as events return to the spotlight.

Speakers:

John Lerner, CEO, Breaking Media
Elizabeth Deeming, Senior Vice President, B2B Division, Future

Time Is Short: What’s Your First-Party Data Strategy?

With the era of cookies ending soon, you need to build an ironclad first-party audience file. From there, you can protect yourself from privacy violations and optimize how you are leveraging and monetizing that data, with a tech suite that’s built for the task. Sit in for a ground-up look at the best approach.

You’ll learn:

    • The essential elements of a plan.
    • The evolving privacy landscape.
    • Who should manage the cross-disciplinary process.
    • The technology needed to provide data visibility across the enterprise.

Speakers:
Divya Sridhar, Ph.D., Senior Director for Data Protection, SIIA
David Leach, COO, Aviation International News

Join us in the AMPLIFY Lounge for coffee, activities and networking.

Fine tune your skills and dive into new trends and relevant conversation during BIMS speed sessions.

Enjoy this mid-day break, lunching with old and new friends.

Here’s A Content-Centric Digital Native Who Wants to Remake B2B
Last fall, Becca Sherman and Adam Ryan, former senior members of The Hustle, launched Workweek, a new type of company designed to give creators of B2B content full-time support to work independently. There have been multiple attempts to harness the “creator economy.” Most fizzled. But Workweek claims it created a new operating model that finally solves the equation. Hear Sherman outline the radical Workweek vision. You’ll learn:

    • How Workweek’s model allows for much higher compensation levels for its team.
    • The philosophy behind why content creators are the highest-paid people in the company
    • How Workweek has grown from four niches to 11 in less than a year.
    • Details on the company’s financial backing.

Speaker:
Becca Sherman, COO and Co-founder, Workweek

Dive in to an interactive discussion during a series of roundtables.

Business Value: A Framework For Making Strategic Decisions

Calculating the value of a media enterprise is an elusive exercise, subject to speculation, projections, averages, fads and other variables. But value should inform every single strategic decision your business makes. Hear from leading experts the techniques for precisely determining where true value is being created—and where it’s not.

Speaker:
Reed Phillips, Co-founder and CEO Oaklins|DeSilva + Phillips

Why Some Media Companies Pivoted To A Data-First Operation

One fascinating B2B trend over the last several years has been the shift to a focus on data. Traditionally, the business proposition was to sell an audience to advertisers—the bigger, the better. Now it’s about obtaining audience insights and selling those to advertisers. It’s become so important that many media-based companies are rebranding themselves as data companies. Hear how two data-first companies rationalize their business models.
You’ll learn:

    • The real differences between media-first and data first.
    • New ways to forge joint initiatives among internal media, membership, tech, and executive teams.
    • How to innovate at a pace an organization can absorb.
    • How to overcome turf wars and stasis.
    • Whether the M&A market rewards data companies more.

Speakers:
Don Hawk, Founder, TechTarget

Enterprise Tech Spending Starts With a Coherent Business Strategy. Are You Focused Enough?
Here’s an uncomfortable fact: Many media businesses engage with technology on an ad hoc basis, at least some of the time. This has significant implications for spending, for staffing, and ultimately for success. Hear a leading media executive map out what’s necessary.

You’ll learn:

    • How much your investment depends on a clear strategic focus.
    • How to integrate the sometimes disparate tools needed by your enterprise.
    • The common mistakes that lead to failure, and the steps required for success.

Speakers:
Rhonda Wunderlin, Senior Vice President, Performance Marketing, Questex

How FreightWaves Created a One-Two Punch with Marketing Services and Subscription Data
Chattanooga, Tennessee-based FreightWaves, a global-supply chain intelligence company that was founded just five years ago, rapidly went from small publisher to a market-leading heavyweight. It drove triple-digit percent growth thanks to a crucial combination of highly successful media and subscription data businesses. Hear CEO Craig Fuller outline the FreightWaves strategy, and how it can be broadly applied in almost any market. You’ll learn:

  • The drivers of FreightWaves’ rapid and robust growth.
  • How its leadership team positioned themselves as key voices in the market.
  • The dual structure of media and data, and how one enhances the other.  

Speaker:
Craig Fuller, CEO, FreightWaves

The BIMS “License to Chill” Networking Party at Planet Hollywood
Unwind from Day 1 of the conference with your peers, colleagues and fellow attendees on a second-floor veranda overlooking a lake and lagoon. It all takes place at Planet Hollywood’s expansive themed restaurant in the heart of the Disney Springs shopping, dining and entertainment complex. And it’s only 10 minutes from the BIMS conference, with shuttle buses running well into the evening.

Registration opens at 7:00am. Stop by the registration desk for updates and  information. 

Coffee, croissants and conversation. Join friends and peers as we kick off the second full day of BIMS.

Welcome to the second full day of BIMS. 

An Essential Conversation About The Future Of Events Live events are either coming back or all the way back. But the virtual format is a permanent new fixture. The technology is evolving and improving fast. Sit in on a conversation with four event executives on where we’re at and what’s coming next. You’ll learn:
    • Whether virtual events represent an inflection or a permanent disruption.
    • Why the live-event format is roaring back.
    • The ways event producers have created environments that are better protected, more controlled, and safe from COVID.
    • How companies are closing the loop between media, events and audience data to create year-round engagement.
Speaker:

Jess Tyler, Senior Vice President, Events and Sales, MJBiz, a division of Emerald

Marian Sandberg, VP/Market Leader at LDI, DSE, XLIVE,Questex

George Yedinak   Co-Founder, Executive Vice President  Aging Media 

What Consumer Publishers Can Teach B2B Media, And Vice Versa
Join four CEOs, two from B2B and two from B2C, as they review their respective priorities and business models. Listen in as they compare revenue streams, org structure, content strategies, recurring revenue models, development of marketing tech stacks that help determine how to monetize audience, and more. You’ll learn:

    • How consumer media varies from B2B, and where one should align with the approach of the other.
    • The similarities and differences in how they develop intent data and identity within their audiences.
    • The invaluable view from a different, but related sector of the media industry, including essential KPIs.

Speakers:
Renee Jordan, CEO, Taunton

Come to the AMPLIFY Lounge for coffee and networking, activities.

Talent And DEI And Their Essential Role in Your Growth
As media and marketing evolve, new skills and new perspectives can be the difference between success and stagnation. Broadening your talent outreach and defining diversity as a core element in your internal culture is essential. Plus, your millennial employees—your future—demand nothing less. Join in on a discussion of the powerful impact of a DEI-centric business.

You’ll learn:

    • Why diverging lived experiences are so valuable.
    • How to attract diverse talent to B2B.
    • Why associations and non-profits are much better at diversity, and what we can learn.

Speakers:

Michelle Duke, Chief Diversity Officer, National Association of Broadcasters & President, NAB Leadership Foundation, NAB

Subha Barry, President, Seramount

Content As Product: How Editorial Leaders Are An Often Untapped Source Of Great Ideas
From podcasts to research, and from events to spinoff brands, today’s senior content producers are frequently the best intrapreneurs in the organization. Hear two senior business and content leaders describe their game-changing initiatives. You’ll learn:

    • Why content producers are the leading edge for intelligence in the market.
    • How they convert stories and sources into focus groups and new products.
    • Their success stories, from awards programs to audio and more.

Speakers:
Bibiana Campos-Seijo, Editor-in-Chief and VP of C&EN Media Group, American Chemical Society

Henry Howard, Deputy Director of Media & Communications, The American Legion

Diagnosing Your Company’s Strategic Opportunity With Data
Data is a goldmine for media companies, but there’s no one-size-fits-all. The opportunity varies from market to market. There’s no industrywide set of metrics to evaluate success. Hear how to plot out the opportunity from start to finish, including assessing what your market needs and creating a business plan.

You’ll learn:

    • The various kinds of monetizable data.
    • Whether there’s an opportunity to fill a gap.
    • The elements of your business plan, including staffing.

Speakers:
Andy Burt, Managing Director, Head of Content, CFO, Proformative

June Griffin, President, Endeavor Business Media

Take part in interactive roundtables on a variety of issues facing B2B publishing today.

The Future of Work In B2B Media
The pandemic triggered a whole variety of foundational workplace changes. Now, remote work, virtual technologies, the role of office space, the importance of talent and culture, and more, are activated. None of us is sure what’s next. Hear what this esteemed panel says about how media companies need to pivot. You’ll learn:

    • How a remote workforce and other new workplace arrangements will affect your tax, benefit, hiring, promotion and managerial structures.
    • What the Great Resignation meant for the industry.
    • Techniques for preserving a positive, collaborative culture in a dispersed workforce.
    • How to reform your leadership chain and empower your team to drive the business forward.

Speakers:
Nick Schacht,
Chief Global Development Officer, SHRM

Kevin Turpin, President, National Journal

Terri Travis, Vice President of Human Resources, Industry Dive 

Moderator: 
Jim Elliott, Founder, James G. Elliott Co.

 

We’ll say farewell to our informative speakers, valued partners and peers. 

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