Media
‘We Recognize the Leadership Role Media Plays’; Sustainability Remains a Hot Topic
As sustainability continues as an important business initiative and hot …
‘The Feedback… Was Eye-Opening to Me’; Done Right, Surveys Can Beget Real Change
Like anything else these days, surveys can be personalized. One …
‘Innovation Needs to Be Embedded’; As Times Change, Are Our Ideas Keeping Up?
“Different actors require different approaches, and my job is to …
‘My Strategy Has Been Constant Communication’; IMPACT Award Winner Alayna Hyler Leads by Example at Questex
In the last of our series on our 10 IMPACT …
‘Educating Subscribers on the Depth of Coverage’; Add These Ideas to Your Rules of Engagement
“We are redefining the rules of revenue generation by placing …
‘The Chance to Break That Pattern’; Neal Award Winners Set Bar High for DEI Coverage
Diversity and inclusion have so many layers to it, I …
‘Moderation Remains Key for Us’; Graham Uses AI to Build a Better Comments Page
MediaNews Group has shut down all of its comment sections. …
‘This AI Is Something We Can Interact With Easily’; AI Snapshots From the Content World
Jim VandeHei, co-founder of Axios, recently wrote that the improved …
‘What Problem Are You Trying to Solve?’ The Importance of Surveys, Job Titles and Pushing the Hot Buttons
“We think about strategy,” said Jen Hajigeorgiou, who oversees content …
Seeking ‘News That Feels More Relevant’; Reuters Report Offers ‘Routes’ to Growth
“Audiences are ambivalent about algorithms, but [more importantly] they are …
‘Think Ambitious Experiments’; Valuing Failure and Coaxing the Best Ideas From Colleagues
It’s interesting how we create our best work. I recall …
‘Frustrate Them Just the Right Amount’; Publishers Search for the Perfect Paywall
Determining the right balance for your paywall is a never-ending—but …
‘Dig in and Start Playing Around’; Amditis Offers More Ways AI Can Help Your Publishing
“We’re not very good at telling our own stories,” Joe …
‘It’s on Us’; Day Two of AMPLIFY 2023 Offers DEI, Podcast, Talent and Image Solutions
If there was a theme for Day Two of AMPLIFY …
‘What Did We Learn From This?’ Day One of AMPLIFY 2023 Provided Sessions of Answers
Day One of AMPLIFY 2023 emphasized the importance of audience. …
AM&P Network’s Association Council Announces 2023-2024 Advisory Board
For Immediate Release WASHINGTON, DC (June 23, 2023): The Software …
‘What Makes the Audience Engage?’ Neal, EXCEL Awards Podcast Finalists Offer Answers
A question was asked after a recent Editorial Council about …
Audiences Want ‘News That Feels More Relevant’; Report Urges ‘Restoring’ of Trust
In an article on Digital Marketer last week, I read …
New Report Urges a B2B Digital ‘Catch Up’ With a ‘Consumer Engagement Mindset’
“I don’t think the separation of professional and personal will …
Personalization, in Weather or Paywalls, Is Gaining Even More Steam in Our New Climate
Personalization, so prevalent in our lives, has come to climate …
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