Media

‘How Will We Know If This Is Successful?’ Choosing the Content and Marketing Metrics That Matter Most

Conversions is really “the metric that I think most organizations …

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‘If 9-5 Had Never Been Invented’; Are Office Innovations Enough to Draw People Back in?

“Ultimately, I don’t believe that CEOs can dictate how people …

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Giving Attention to Underserved Groups Is Just One Reason to Start a ‘Week’ – 2 EXCEL Winners Show How

We know about the success of many cities’ Restaurant Weeks. …

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The Three Neal Winners in Best Article Exude Flair, Tell Stories and Diversify Sources

“There’s a phrase for the uneasiness many of us feel …

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‘What Can I Enable My Audience to Do?’; Three Experts Offer New Rules of Engagement

“We realized very quickly that translating live events to digital …

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‘It Makes It Approachable and Engaging’; Stories Remain a Powerful Selling and Marketing Tool

The late, great novelist Pat Conroy—author of The Prince of …

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‘Leadership, Not Location, Accelerates Belonging’; Refining Today’s Workplace

A new MIT study says that “hybrid work is reshaping …

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The Words, ‘We’ll Join/Renew,’ Should Be a Call to Action, Not a Time to Relax

In looking through Marketing General’s 14th annual Membership Marketing Benchmarking …

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‘Working With Metrics Is All About Trial and Error’; How to Get Everyone on Board

Analyzing metrics does not come easily to a lot of …

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B2B Media’s Premier Conference, The Business Information & Media Summit, Returns in February

For Immediate Release SIIA Contact: Tony Silber, tsilber@siia.net  Washington, D.C. …

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Signature Live: “Robots That Don’t Suck” (May/June issue)

Signature Live takes you beyond the pages of Signature magazine. …

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‘It’s the Internet, That’s How It Goes Sometimes’; Tech Sits at the Core of Success

This article is written by Tony Silber, our director of …

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‘Short and Specific Are Most Successful’; Email Subject Lines and Send Times Matter

In their Email Engagement Report – Q2 2022, Omeda broke …

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‘Powerful But It’s Not Magic’; Impact of AI on Publishing Will Be Vast, Varied and Guarded

“Media companies continue to bet on artificial intelligence as a …

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Quizzes, Anniversaries and Q&A Content Can Bring Engagement and Fuel Your Archives

Archives can be used in many ways. They can feed …

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‘What Do You Have That’s Truly Unique and Scalable?’ Lessons From the Axios Sale

“The lesson of the digital era: Chase fads, fantasy and …

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‘Ignore Sustainability at Your Peril’; for Publishers, Action Has to Replace Words

“Reduce, reuse, recycle is no longer enough,” said Pum Lefebure, …

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‘You Need Enough Time to Get It Right’; Longform Articles Take Prizes, Clicks and Time

“From the data, it’s clear to see that there’s positive …

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For Rebrands, Instruction, Humanity and Reaching New Audiences, Video Wins Out

In their 2022 Neal Awards Best Use of Video finalist—titled …

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On Thought Leadership, Changes in B2B, and Helping You Get to Sunny Days Ahead

This article was written by Tony Silber, AM&P Network’s Director …

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