Media

‘We Recognize the Leadership Role Media Plays’; Sustainability Remains a Hot Topic

As sustainability continues as an important business initiative and hot …

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‘The Feedback… Was Eye-Opening to Me’; Done Right, Surveys Can Beget Real Change

Like anything else these days, surveys can be personalized. One …

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‘Innovation Needs to Be Embedded’; As Times Change, Are Our Ideas Keeping Up?

“Different actors require different approaches, and my job is to …

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‘My Strategy Has Been Constant Communication’; IMPACT Award Winner Alayna Hyler Leads by Example at Questex

In the last of our series on our 10 IMPACT …

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‘Educating Subscribers on the Depth of Coverage’; Add These Ideas to Your Rules of Engagement

“We are redefining the rules of revenue generation by placing …

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‘The Chance to Break That Pattern’; Neal Award Winners Set Bar High for DEI Coverage

Diversity and inclusion have so many layers to it, I …

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‘Moderation Remains Key for Us’; Graham Uses AI to Build a Better Comments Page

MediaNews Group has shut down all of its comment sections. …

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‘This AI Is Something We Can Interact With Easily’; AI Snapshots From the Content World

Jim VandeHei, co-founder of Axios, recently wrote that the improved …

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‘What Problem Are You Trying to Solve?’ The Importance of Surveys, Job Titles and Pushing the Hot Buttons

“We think about strategy,” said Jen Hajigeorgiou, who oversees content …

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Seeking ‘News That Feels More Relevant’; Reuters Report Offers ‘Routes’ to Growth

“Audiences are ambivalent about algorithms, but [more importantly] they are …

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‘Think Ambitious Experiments’; Valuing Failure and Coaxing the Best Ideas From Colleagues

It’s interesting how we create our best work. I recall …

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‘Frustrate Them Just the Right Amount’; Publishers Search for the Perfect Paywall

Determining the right balance for your paywall is a never-ending—but …

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‘Dig in and Start Playing Around’; Amditis Offers More Ways AI Can Help Your Publishing

“We’re not very good at telling our own stories,” Joe …

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‘It’s on Us’; Day Two of AMPLIFY 2023 Offers DEI, Podcast, Talent and Image Solutions

If there was a theme for Day Two of AMPLIFY …

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‘What Did We Learn From This?’ Day One of AMPLIFY 2023 Provided Sessions of Answers

Day One of AMPLIFY 2023 emphasized the importance of audience. …

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AM&P Network’s Association Council Announces 2023-2024 Advisory Board

For Immediate Release WASHINGTON, DC (June 23, 2023): The Software …

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‘What Makes the Audience Engage?’ Neal, EXCEL Awards Podcast Finalists Offer Answers

A question was asked after a recent Editorial Council about …

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Audiences Want ‘News That Feels More Relevant’; Report Urges ‘Restoring’ of Trust

In an article on Digital Marketer last week, I read …

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New Report Urges a B2B Digital ‘Catch Up’ With a ‘Consumer Engagement Mindset’

“I don’t think the separation of professional and personal will …

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Personalization, in Weather or Paywalls, Is Gaining Even More Steam in Our New Climate

Personalization, so prevalent in our lives, has come to climate …

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