Media
Endeavor CRO details how the company now sells very successfully – and profitably – across brands
SIIA Media Alert: In the press release to announce your …
With a Goal to Produce ‘Top-Tier Quality Leads in any B2B Market,’ IRONMARKETS Tests New Waters
A three-year process at IRONMARKETS has led to a new …
New Future SVP Sees the Growth Potential in Elevation of B2B, Led by Its SmartBrief Brand
SIIA Media Alert: You recently went through a major restructuring, …
JEGI CLARITY Conference Panel: B2B Media Poised for Growth—and Robust M&A
By Tony Silber All in all, according to a presentation …
New Platforms, Businesses, and Real Estate Properties Give Fuller and Firecrown a ‘Flying’ Start
Recently, in a big splash, FreightWaves sold off its media …
‘We Recognize the Leadership Role Media Plays’; Sustainability Remains a Hot Topic
As sustainability continues as an important business initiative and hot …
‘The Feedback… Was Eye-Opening to Me’; Done Right, Surveys Can Beget Real Change
Like anything else these days, surveys can be personalized. One …
‘Innovation Needs to Be Embedded’; As Times Change, Are Our Ideas Keeping Up?
“Different actors require different approaches, and my job is to …
‘My Strategy Has Been Constant Communication’; IMPACT Award Winner Alayna Hyler Leads by Example at Questex
In the last of our series on our 10 IMPACT …
‘Educating Subscribers on the Depth of Coverage’; Add These Ideas to Your Rules of Engagement
“We are redefining the rules of revenue generation by placing …
‘The Chance to Break That Pattern’; Neal Award Winners Set Bar High for DEI Coverage
Diversity and inclusion have so many layers to it, I …
‘Moderation Remains Key for Us’; Graham Uses AI to Build a Better Comments Page
MediaNews Group has shut down all of its comment sections. …
‘This AI Is Something We Can Interact With Easily’; AI Snapshots From the Content World
Jim VandeHei, co-founder of Axios, recently wrote that the improved …
‘What Problem Are You Trying to Solve?’ The Importance of Surveys, Job Titles and Pushing the Hot Buttons
“We think about strategy,” said Jen Hajigeorgiou, who oversees content …
Seeking ‘News That Feels More Relevant’; Reuters Report Offers ‘Routes’ to Growth
“Audiences are ambivalent about algorithms, but [more importantly] they are …
‘Think Ambitious Experiments’; Valuing Failure and Coaxing the Best Ideas From Colleagues
It’s interesting how we create our best work. I recall …
‘Frustrate Them Just the Right Amount’; Publishers Search for the Perfect Paywall
Determining the right balance for your paywall is a never-ending—but …
‘Dig in and Start Playing Around’; Amditis Offers More Ways AI Can Help Your Publishing
“We’re not very good at telling our own stories,” Joe …
‘It’s on Us’; Day Two of AMPLIFY 2023 Offers DEI, Podcast, Talent and Image Solutions
If there was a theme for Day Two of AMPLIFY …
Copyright 2021. The Software & Information Industry Association. All Rights