Editor-in-Chief & Vice President, C&EN Media Group, American Chemical Society
AMPLIFY programming will be organized in two tracks: Content Strategies and Marketing Strategies. Below are topics that have been identified as focus areas for this event.
How to think like a marketer
Content marketing for associations
Managing communication campaigns
Finding new revenue sources
Content’s role in the marketing funnel
What every CMO wants you to know
Data-driven decisions: New content metrics to watch
New marketing strategies to revive your publishing efforts
Member recruitment content strategy
We’re also looking for sessions on:
Organizational and individual allyship
Embracing neurodiversity in your team
Publishing and marketing collaborations
Career paths: Emerging media leader to veteran pro
Career paths: From media to c-suite
Building your personal brand
As a selected speaker, you’ll receive:
AM&P Network members represent an active community of large B2B publishing houses, specialized publishers, associations, and nonprofit publishers.
AMPLIFY participants share one characteristic: they have their finger on the pulse of media and publishing in nonprofit and for-profit organizations—media professionals who drive strategy and value creation for their media brands.
AMPLIFY participants are journalists, editors, communicators, and marketers looking for actionable takeaways: concrete practical tips and the strategy behind them.
AMPLIFY participants lead media and content teams as Director or Vice President of Content, Marketing, Communications, and other adjacent teams. They are editors in chief and managing editors, marketing directors, and content specialists tasked with executing new and innovative approaches to content creation and dissemination.
During the open call for speakers, all submissions must be received through the Call for Speakers form.
Complete submissions will be vetted by the AMPLIFY programming committee–a multi-disciplinary team of AM&P Network members. While your submission should be thorough, the committee may reach out to applicants during the review process to gain further clarity on the submission.
Speaker acceptances will be shared according to the timeline below. Speakers must confirm their intent to speak.
As often happens, AM&P Network may receive more valuable and worthwhile session pitches than we can fit in this event’s program. If your session is not selected for AMPLIFY, we may reach out to you to share your expertise in other ways, such as a webinar or written article.